Portfolio
Experience & Projects
Digital Email Marketing Portfolio
Digital Marketing Certifications
SMS Strategy certified
Klaviyo
Certified HTML Developer
W3 Schools
Facebook Certified Creative Strategy Professional
Facebook, Inc
Certified CSS Developer
W3 Schools
HubSpot Marketing Software
HubSpot
HubSpot Inbound Marketing
HubSpot
HubSpot Email Marketing
HubSpot
HubSpot Email marketing
HubSpot
Work Experience
Achievements
As the Digital Marketing Coordinator at McCaffrey Homes, I play a key role in executing and enhancing digital marketing initiatives to support business growth and brand visibility. My responsibilities include:
- Email Marketing: Developing and implementing engaging email campaigns through Lasso CRM to nurture leads and drive conversions
- Email List Management: Organizing and segmenting email lists to effectively target specific audiences, ensuring personalized and relevant messaging that maximizes engagement and conversion rates
- Website Management: Regularly updating and maintaining website content, ensuring all information is current and relevant to our audience.
- Creative Development: Designing and creating collateral materials such as brochures, flyers, informational packets, and digital signage to support marketing efforts.
- SEO Strategy: Implementing SEO best practices on the website to optimize search rankings, increase organic traffic, and improve overall site performance.
- Content Management: Manage content, videos, & blogs to boost SEO, enhance site credibility, and engage our audience with valuable insights and relevant content.
I leverage my skills in email marketing, digital marketing, and SEO to help McCaffrey Homes deliver impactful and measurable results while maintaining a consistent brand voice across all platforms.
References
- Karen McCaffrey – Executive Vice President – kmccaffrey@mccaffreygroup.com
- Christine Goff – Director of Marketing – CGoff@McCaffreygroup.com
- Michelle Hogan Vice President, Sales – MHogan@mccaffreygroup.com
Achievements
As a Digital Marketing Manager Associate at LinkedIn, I coordinated various email marketing projects, overseeing their progress and ensuring collaboration among cross-functional teams. I worked closely with Marketing, Targeting, Email Implementation, and Graphic Design teams to ensure all deliverables were met on time and aligned with the project’s scope and objectives. My responsibilities included:
- Project Coordination: Assigned and managed digital marketing projects, ensuring alignment with the scope of work and timely completion.
- Campaign Management: Oversaw the development and execution of high-performing landing pages, email campaigns, and comprehensive marketing initiatives.
- Performance Analysis: Generated detailed weekly reports on email performance and sends, utilizing data to drive strategic decisions and optimizations.
- Cross-Functional Collaboration: Partnered with advertising, marketing, development, and targeting teams to synchronize efforts and achieve campaign objectives.
- Global Outreach: Coordinated global and localized campaigns, effectively managing marketing efforts across diverse regions, including North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa.
References
Achievements
- Developed marketing campaigns and implemented Customer Relationship Management technology.
- Develop HTML emails and check for email client compatibility.
- Created email copy and design for over 20,000 prospects, homeowners, and tenants.
- Created articles and newsletters for Granville Homes, Granville Realty, and Granville Home of Hope.
- Analyze prospect data such as open rates, click through rates, and conversions.
References
- Katie Burchfield – Marketing Director Katie@gvhomes.com
- Aman Kaur – Marketing Coordinator Aman@gvhomes.com
- Jesse Buglione – Creative Director Jesse@gvhomes.com
Achievements
- Lead Generation: Generated online leads for the multi-state COVID-19 response initiative known as OnwardUS, promoting campaigns for Onward California, Onward New York, Onward Virginia, Onward Colorado, among others.
- Targeted Advertising: Created and managed targeted ad campaigns across multiple states to increase awareness and engagement.
- Social Media Management: Contributed to Facebook Business accounts for Bitwise Industries, Pulse Events, and OnwardCA, ensuring effective social media presence.
- Certification & Expertise: Achieved Facebook Blueprint Digital Marketing Associate and Creative Strategy Professional certifications.
- Creative Development: Developed compelling advertisements, including copy and creative assets, to attract and engage the target audience.
- Customer Journey Optimization: Collaborated to create customer journeys, including targeting ads, retargeting ads, and pixel integration for optimized ad performance.
References
Web Development and Security
- Developed biweekly lesson plan as a Geekwise JavaScript co-teacher.
- Secured WordPress sites, detected latest vulnerabilities per updates.
- Developed branding guidelines.
- Published weekly web security articles and applied Search Engine Optimization to increase web traffic.
- Managed Facebook Ads, Google Ads, LinkedIn Business.
- Communicated in daily scrum meetings for efficient teamwork.
Reference
- Jason Cooksey (Supervisor) – jasonleecooksey@gmail.com
- Miles Sebesta (Supervisor) – info@milessebesta.com
- Nikki Garcia (Colleague) – nikkigarcia1287@gmail.com
Achievements
- Joint Venture by me and a business partner to accept 3rd Party Clients.
- Our main goal was to help local business survive COVID-19 restrictions.
- Provided marketing services to businesses.
References
- Mai “Molly” Holmquist (Business Partner) – mai.holmquist@gmail.com – 5599071563
Created Call Center Solution
- Emergency action taken as part of a COVID-19 response team by Alabama state Governor, Kay Ivey.
- A joint venture of Bitwise Industries.
- Contacted residents in need to provide FREE Internet service in homes of low-income public school students can attend online virtual classes.
- Read about out efforts for ABC here.
Reference
- Rigo Aguilar (Supervisor) – raguilar@bitwiseindustries.com
- Stephanie Moreno (Supervisor) – stephaniemoreno1@gmail.com
Achievements
- Managed business finances, advertisements, sales, shipments, and inventory.
- Accomplished 500+ smartphones sales online and in person on a monthly basis.
- Lead small team of 6 people to reach weekly financial goals.
- Successfully troubleshooted hardware, software, network problems daily.
Reference
- William Hinojosa – hinojosawilliam@ymail.com 559-790-7677
Education
Web Development Academy
Geekwise Academy
Associates of Science, Engineering
Fresno City College
Volunteer Experience
Volunteer
Beautify Fresno 2022
- Beautify Fresno is a City of Fresno initiative to clean up litter and remove graffiti across Fresno. I believe it’s up to us to be a positive member of the community. Collectively the the program has cleaned up multiple tons of litter, and miles of graffiti removal. I am happy to be a part of it.
- Reference Mark Standriff, Director of Beautify Fresno
Adopt-A-Family Christmas Deliveries 2021
AMOR – Alliance for Medical Outreach & Relief
- Along with community partners, we collected and distributed Christmas deliveries to underserved families in Mendota, California . Together we were able to support 15 deserving families with warm clothes, home goods, and other essential items.
- Learn more.
Volunteer
Beautify Fresno 2021
- Beautify Fresno is a City of Fresno initiative to clean up litter and remove graffiti across Fresno. I believe it’s up to us to be a positive member of the community. Collectively the the program has cleaned up multiple tons of litter, and miles of graffiti removal. I am happy to be a part of it.
- Reference Mark Standriff, Director of Beautify Fresno
Tour Guide
Bitwise Industries
- Encourage k-12 students to enter the technology field by sharing our personal struggles and journey at Bitwise Industries.
- Reference Terry Solis
Event Staff
59 Days Of Code
- 59 Days of code holds a yearly competition held in Fresno where teams of software developers compete to be the latest and greatest app.
- I volunteered at this tech event. I was assigned to work as event staff. Me and many other volunteers had to work as a team to make sure the event went smoothly from start to finish.
- Reference Bethany Dhillon
Meal Server
Fresno M.E.A.L.
- Fresno MEAL (meals engaging all lives) was a Fresno grassroots effort led by Mr. Justin Kamimoto. I was fortunate enough to volunteer on occasion with meal prep and distribution of meals in to the homeless communities. Nice to see all the kind hearted individuals that give up some of their time in order to help others.
- Reference Justin Kamimoto
Event Staff
Google Developer Group (Fresno 2019)
- Volunteered for GDG Google Developer Festival held at Bitwise Industries South Stadium, Fresno. Helped in assisting with classes and coordinating events. It was a great turn out. Happy to see many aspiring developers from the central valley.
- Reference Here
Meal Preparation and Distribution
Food Not Bombs
- Volunteered with a group of 10 people to make meals that was later distributed at the Fresno court house park. I was blessed to work with and help this amazing group of selfless individuals.
- Reference Here